Ad formats

Multiple ad formats that seamlessly integrate into your AI assistant or chatbot experience

Ad Formats

Kovio offers multiple ad formats that seamlessly integrate into your AI assistant or chatbot experience. Each format is designed to match different use cases and user interaction patterns.

Choose Wisely: Select the format that best fits your application’s layout and user experience. All formats support contextual matching and automatic tracking.

Available Formats

Inline Ads

Contextual ads that appear naturally within AI responses

Generation Ads

Ads shown during AI response generation

Follow-up Questions

Sponsored suggestions for related queries

Card Format

Rich media ad cards with images and CTAs

Format Details

Inline Ads

Features:

• ✅ Appears inline with AI response text
• ✅ Contextually matched to conversation
• ✅ Seamless user experience
• ✅ High click-through rates

Use Cases:

• Within chatbot responses
• After AI-generated content
• In conversation threads
• Mobile and desktop interfaces

Show Example

User: "What are the best running shoes for marathon training?"

AI: "For marathon training, you'll want shoes with excellent 
     cushioning and support. Here are the top recommendations:
     • Nike ZoomX Vaporfly – Elite racing shoe with carbon plate
     • ASICS Gel-Nimbus 25 – Maximum cushioning"

[SPONSORED]
Get 20% Off Running Shoes at FleetFeet
Expert fitting, premium brands, and personalized gait analysis.
fleetfeet.com
[Shop Now]

Generation Ads

Features:

• ✅ Shown during AI thinking/processing
• ✅ Maintains user engagement
• ✅ Non-intrusive placement
• ✅ Contextually relevant

Use Cases:

• During LLM response generation
• While waiting for API calls
• Loading states
• Processing indicators

Show Example

User: "What are the best running shoes for marathon training?"

AI is thinking...

[SPONSORED AD DISPLAYED HERE]

AI: "For marathon training, you'll want shoes with excellent 
     cushioning and support..."

Follow-up Questions

Features:

• ✅ Appears as suggested questions
• ✅ Natural conversation flow
• ✅ High engagement rates
• ✅ Contextually relevant suggestions

Use Cases:

• After AI responses
• In conversation suggestions
• Related content discovery
• User engagement enhancement

Show Example

AI: "For marathon training, you'll want shoes with excellent 
     cushioning and support..."

Suggested follow-up questions:
• What's the best training plan for a marathon?
• How do I choose the right running shoe size?
• [SPONSORED] Where can I find expert shoe fitting?

Card Format

Features:

• ✅ Rich media support (images, videos)
• ✅ Prominent display
• ✅ Clear call-to-action
• ✅ Professional appearance

Use Cases:

• Prominent ad placements
• Sidebar advertisements
• Featured content sections
• Desktop interfaces

Standard Format

The standard card format includes:

• Image (if available)
• Title
• Message/description
• “Learn more” button

Best for prominent ad placements in your chatbot interface.

Small Format

The small card format includes:

• Title
• Message/description

Best for inline content or compact chat interfaces.

Format Comparison

Implementation

All ad formats are available through our SDKs. Choose your format when initializing ads:

React SDK

<ChatbotAd
  publisherId="your-publisher-id"
  keyword="technology,ai"
  theme="dark"
  format="standard"  // or "small"
/>

JavaScript SDK

window.kovio.process('technology,ai', 'dark', 'standard');
// or
window.kovio.process('technology,ai', 'dark', 'small');

Best Practices

Match format to context

Use inline ads for conversational flows, cards for prominent placements. Consider where the ad will appear in your UI.

Consider user experience

Ensure ads feel natural and non-intrusive. Test different placements to find what works best for your users.

Test different formats

A/B test to find what works best for your audience. Track click-through rates and user engagement.

Use appropriate sizing

Standard for prominent placements, small for inline content. Match the format to your layout constraints.

Maintain relevance

Use relevant keywords to ensure contextual matching. Update keywords based on conversation context.

Performance

Next Steps

Get Started

Learn how to integrate ad formats into your application.

SDK Documentation

Explore our SDKs to implement ad formats in your stack.